Tato autorka se zaměřuje na praktické aspekty podnikání v oblasti výuky jazyků, sdílí své rozsáhlé zkušenosti s marketingem a rozvojem udržitelného výukového podnikání. Její práce pomáhá nezávislým učitelům porozumět obchodní stránce jejich profese a rozvíjet strategie pro prodej a cenotvorbu svých služeb. Poskytuje konkrétní rady a koučink prostřednictvím svých online zdrojů a workshopů, čímž podporuje profesionální růst pedagogů v tomto oboru.
This book reveals effective methods for gathering testimonials from clients and students, essential for establishing credibility in your teaching business. It offers strategies for requesting testimonials, preparing referrers, and exploring various testimonial formats, ultimately helping you build a strong portfolio to attract new customers.
Setting Up Payment Rules from the Outset
The Teacher's Guide to Marketing your Teaching Business (USPs - Uniqueness - Tag Lines)
Quality Teaching Has Its Price
Freelance teachers often find themselves undercharging for their services, leading to a cycle of frustration and career abandonment. This resource offers a comprehensive guide to establishing a sustainable pricing strategy for teaching services, addressing the challenges of the freelance market. Janine Bray-Mueller shares vital lessons from her experience as a freelance language teacher, emphasizing the importance of balancing consultancy, training, and leverage to create a thriving business. In a competitive landscape, understanding pricing is crucial, especially during economic uncertainty. Teachers often struggle with underpricing due to self-doubt or lack of awareness about their worth. The concept of a 'resentment number' is introduced, which is the minimum price a teacher should accept without feeling undervalued. While awareness of local market rates is essential, it is not the sole determinant of pricing. Janine advocates for value-based pricing, offering practical advice on how to implement this flexible approach. She provides step-by-step instructions to identify personal and business costs, calculate available teaching time, and determine a pricing range. Additional resources, including charts and Excel worksheets, are available upon request. With engaging insights, this guide equips freelance teachers to effectively manage pricing and build a financially stable, long-term career.