A Digital Exhibition to Pave Way for V&As Future. Decode-Digital Design Sensations

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The essay explores the curatorial significance of V&A's inaugural digital exhibition, Decode: Digital Design Sensation, highlighting its role in redefining the museum's identity in the contemporary art and design landscape. It examines the exhibition's innovative curatorial strategies, including its central themes of Code, Interactivity, and Network, alongside the impactful Recode Decode marketing campaign. Additionally, it discusses the collaborative platform that fostered discourse and the exhibition's vision for the future, showcasing how Decode contributed to the museum's evolution in digital culture.