Essential Account Planning: 5 Keys for Helping Your Sales Team Drive Revenue

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Focusing on the importance of strategic planning in driving revenue, Mark Donnolo combines his expertise with insights from industry professionals to create a practical guide. He introduces a five-point framework designed to tackle common objections to account planning, including issues of commitment, ownership, and time management. Through real-world stories and expert interviews, the book equips readers with actionable strategies to enhance their sales enablement efforts.