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Image by Design
From Corporate Vision to Business Reality - Second Edition Updated with Newest Advances
Více o knize
This book illuminates and clarifies the relationship between corporate image and corporate strategy. In his book the author urges businesses to recognize the fact that image is reality. It is necessary to create commercially useful corporate and brand images through identity and to design systems that drive all communications for maximum impact and cost effectiveness.
Nákup knihy
Image by Design, Tom Shachtman, Clive Chajet
- Jazyk
- Rok vydání
- 1997
- Vazba
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 189 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Image by Design
- Podtitul
- From Corporate Vision to Business Reality - Second Edition Updated with Newest Advances
- Jazyk
- anglicky
- Autoři
- Tom Shachtman, Clive Chajet
- Vydavatel
- Learning Solutions
- Rok vydání
- 1997
- Vazba
- měkká
- Počet stran
- 272
- ISBN10
- 0072926023
- ISBN13
- 9780072926026
- Série
- Kategorie
- Štítky
- Anotace
- This book illuminates and clarifies the relationship between corporate image and corporate strategy. In his book the author urges businesses to recognize the fact that image is reality. It is necessary to create commercially useful corporate and brand images through identity and to design systems that drive all communications for maximum impact and cost effectiveness.