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Shopper, Buyer, and Consumer Behavior
Theory, Marketing Applications, and Public Policy Implications - Fourth Edition
Parametry
- 721 stránek
- 26 hodin čtení
Více o knize
Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.
Nákup knihy
Shopper, Buyer, and Consumer Behavior, M. Joseph Sirgy, Jay D. Lindquist
- Jazyk
- Rok vydání
- 2008
- Vazba
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 2 549 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Shopper, Buyer, and Consumer Behavior
- Podtitul
- Theory, Marketing Applications, and Public Policy Implications - Fourth Edition
- Jazyk
- anglicky
- Autoři
- M. Joseph Sirgy, Jay D. Lindquist
- Vydavatel
- Atomic Dog Pub Inc
- Rok vydání
- 2008
- Vazba
- měkká
- Počet stran
- 721
- ISBN10
- 1426630506
- ISBN13
- 9781426630507
- Série
- Anotace
- Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.