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Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing
Autoři
Více o knize
Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics.
Nákup knihy
Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing, Robert W. Palmatier
- Jazyk
- Rok vydání
- 2008
- Vazba
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 419 Kč
Doručení
Platební metody
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- Titul
- Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing
- Jazyk
- anglicky
- Autoři
- Robert W. Palmatier
- Vydavatel
- Marketing Science Institute
- Rok vydání
- 2008
- Vazba
- měkká
- Počet stran
- 142
- ISBN10
- 0965711498
- ISBN13
- 9780965711494
- Série
- Štítky
- Byznys
- Anotace
- Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics.