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The Audience in Everyday Life

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The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

Nákup knihy

The Audience in Everyday Life, S. Elizabeth Bird

Jazyk
Rok vydání
2003
Vazba
(měkká),
Stav knihy
Dobrá
Cena
149 Kč

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Titul
The Audience in Everyday Life
Jazyk
anglicky
Vydavatel
Routledge
Rok vydání
2003
Vazba
měkká
Počet stran
222
ISBN10
0415942586
ISBN13
9780415942584
Série
Anotace
The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.