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Springer Texts in Business and Economics: Customer Relationship Management
Concept, Strategy, and Tools - Second Edition
Více o knize
This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.
Nákup knihy
Springer Texts in Business and Economics: Customer Relationship Management, Viay Kumar, Werner Reinartz
- Jazyk
- Rok vydání
- 2012
- Vazba
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 149 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Springer Texts in Business and Economics: Customer Relationship Management
- Podtitul
- Concept, Strategy, and Tools - Second Edition
- Jazyk
- anglicky
- Autoři
- Viay Kumar, Werner Reinartz
- Vydavatel
- Springer
- Rok vydání
- 2012
- Vazba
- měkká
- Počet stran
- 379
- ISBN10
- 364220130X
- ISBN13
- 9783642201301
- Série
- Kategorie
- Štítky
- Byznys, Marketing a PR, Západní Evropa
- Anotace
- This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.