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More Than A Name
An Introduction to Branding
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More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.
Nákup knihy
More Than A Name, Melissa Davis
- Jazyk
- Rok vydání
- 2005
- Vazba
- (měkká)
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- Titul
- More Than A Name
- Podtitul
- An Introduction to Branding
- Jazyk
- anglicky
- Autoři
- Melissa Davis
- Vydavatel
- AVA Publishing
- Rok vydání
- 2005
- Vazba
- měkká
- Počet stran
- 240
- ISBN10
- 2940373000
- ISBN13
- 9782940373000
- Série
- Štítky
- Grafický design
- Anotace
- More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.