Planning Focus Groups
Parametry
- 160 stránek
- 6 hodin čtení
Více o knize
David L Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists and recruitment tools.
Nákup knihy
Planning Focus Groups, David L. Morgan, Richard A. Krueger, Jean A. King, Alice U. Scannell
- Jazyk
- Rok vydání
- 2003
- Vazba
- (měkká),
- Stav knihy
- Poškozená
- Cena
- 269 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Planning Focus Groups
- Jazyk
- anglicky
- Vydavatel
- SAGE Publications Ltd
- Rok vydání
- 2003
- Vazba
- měkká
- Počet stran
- 160
- ISBN10
- 076190817X
- ISBN13
- 9780761908173
- Série
- Kategorie
- Anotace
- David L Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists and recruitment tools.