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The Jobs to Be Done Playbook
Align Your Markets, Organization, and Strategy Around Customer Needs
Parametry
- 320 stránek
- 12 hodin čtení
Více o knize
<p>These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. <b><em>The Jobs To Be Done Playbook</em></b> (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.</p>
Nákup knihy
The Jobs to Be Done Playbook, James Kalbach, Michael Schrage
- Jazyk
- Rok vydání
- 2020
- Vazba
- (měkká),
- Stav knihy
- Velmi dobrá
- Cena
- 429 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- The Jobs to Be Done Playbook
- Podtitul
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Jazyk
- anglicky
- Autoři
- James Kalbach, Michael Schrage
- Vydavatel
- Two Waves Books
- Rok vydání
- 2020
- Vazba
- měkká
- Počet stran
- 320
- ISBN10
- 1933820683
- ISBN13
- 9781933820682
- Série
- Kategorie
- Štítky
- Byznys, Umění, Věda, Technologie, Vzdělávání & školství, Vůdcovství, Výzkum, Motivace, Strategie, Inovace, Sociální aspekty, Framework
- Anotace
- <p>These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. <b><em>The Jobs To Be Done Playbook</em></b> (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.</p>