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Parametry
- 224 stránek
- 8 hodin čtení
Více o knize
Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.
Nákup knihy
Marketing fashion, Harriet Posner
- Jazyk
- Rok vydání
- 2011
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
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- Titul
- Marketing fashion
- Jazyk
- anglicky
- Autoři
- Harriet Posner
- Vydavatel
- Laurence King
- Rok vydání
- 2011
- Vazba
- měkká
- Počet stran
- 224
- ISBN10
- 1856697231
- ISBN13
- 9781856697231
- Série
- Kolekce
- Portfolio (Laurence King)
- Štítky
- Naučná literatura, Umění & Kultura, Byznys, Byznys & Management, Marketing & Prodej, Módní tématika, Móda, Marketing a PR
- Anotace
- Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.