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Více o knize
Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework. Companion Website: http://www.palgrave.com/business/westland/
Nákup knihy
Global innovation management : a strategic approach, J. Christopher Westland
- Jazyk
- Rok vydání
- 2008
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Doručení
Platební metody
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- Titul
- Global innovation management : a strategic approach
- Jazyk
- anglicky
- Autoři
- J. Christopher Westland
- Vydavatel
- Palgrave Macmillan
- Rok vydání
- 2008
- Vazba
- měkká
- Počet stran
- 400
- ISBN10
- 0230524915
- ISBN13
- 9780230524910
- Série
- Hodnocení
- 4,5 z 5
- Anotace
- Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework. Companion Website: http://www.palgrave.com/business/westland/