Key account management : the definitive guide.
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This book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format. Both the manager and student will be able to build understanding and a key account by the end of it. By analyzing how key accounts really work in detail the authors create the tools that the reader will need in the marketplace.
Nákup knihy
Key account management : the definitive guide., Malcolm H. B. McDonald, Diana Woodburn, Malcolm. Key customers McDonald
- Jazyk
- Rok vydání
- 2007
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Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Key account management : the definitive guide.
- Jazyk
- anglicky
- Autoři
- Malcolm H. B. McDonald, Diana Woodburn, Malcolm. Key customers McDonald
- Vydavatel
- Butterworth-Heinemann
- Rok vydání
- 2007
- ISBN10
- 0750662468
- ISBN13
- 9780750662468
- Kategorie
- Podnikání a ekonomie
- Anotace
- This book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format. Both the manager and student will be able to build understanding and a key account by the end of it. By analyzing how key accounts really work in detail the authors create the tools that the reader will need in the marketplace.