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Parametry
- 246 stránek
- 9 hodin čtení
Více o knize
Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.
Nákup knihy
Storytelling, Klaus Fog, Christian Budtz, Baris Yakaboylu
- Jazyk
- Rok vydání
- 2004
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Storytelling
- Podtitul
- Branding in Practice
- Jazyk
- anglicky
- Autoři
- Klaus Fog, Christian Budtz, Baris Yakaboylu
- Vydavatel
- Springer
- Rok vydání
- 2004
- Vazba
- pevná
- Počet stran
- 246
- ISBN10
- 3540235019
- ISBN13
- 9783540235019
- Série
- Hodnocení
- 3,9 z 5
- Anotace
- Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.