Knihobot
Knihu momentálně nemáme skladem

Corporate Language

Autoři

Více o knize

Corporate language and comprehensibility are key concepts for successful corporate communications. The focus is not only on the company itself and its brand(s) & the company=s target groups, whether they are customers, suppliers or employees, are also decisive factors in the communication process. An individualized, consistent and comprehensible corporate language builds trust and promotes long-term customer loyalty. Business deals can be brought to a successful conclusion faster, and later misunderstandings with expensive consequences can be avoided. Starting with a general positioning of the topic in the context of management and corporate identity, this volume presents basic rules along with tried-and-tested measures for achieving optimal corporate communication.

Parametry

ISBN
9783170283480
Nakladatelství
Verlag W. Kohlhammer

Kategorie

Varianta knihy

2018

Nákup knihy

Kniha aktuálně není skladem.