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Více o knize
Following the first volume of Rejected, this investigation into why publicity campaigns are unsuccessful is taken a step further with analyses of the advertisements that triumphed. Photographs accompany authoritative and at times humorous commentaries. The book provides an illuminating and ironic insight into the dynamics of modern consumerism. Embracing art, design and photography, this volume reveals the boundaries of socially accepted humour before it is censored or rejected.
Nákup knihy
Unpublished - best rejected advertising, Klaus Zwangsleitner
- Jazyk
- Rok vydání
- 1999
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
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- Titul
- Unpublished - best rejected advertising
- Jazyk
- anglicky
- Autoři
- Klaus Zwangsleitner
- Vydavatel
- Berlin Press
- Rok vydání
- 1999
- Vazba
- pevná
- Počet stran
- 222
- ISBN10
- 3980491080
- ISBN13
- 9783980491082
- Série
- Štítky
- Naučná literatura, Umění & Kultura, Byznys, Byznys & Management, Ilustrace, Marketing & Prodej
- Anotace
- Following the first volume of Rejected, this investigation into why publicity campaigns are unsuccessful is taken a step further with analyses of the advertisements that triumphed. Photographs accompany authoritative and at times humorous commentaries. The book provides an illuminating and ironic insight into the dynamics of modern consumerism. Embracing art, design and photography, this volume reveals the boundaries of socially accepted humour before it is censored or rejected.