Parametry
Kategorie
Více o knize
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments, this advertising textbook emphasizes on measuring advertising effectiveness.
Nákup knihy
Advertising : Principles & Practice, Sandra Moriarty William Wells John Burnett
- Jazyk
- Rok vydání
- 2006
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Advertising : Principles & Practice
- Jazyk
- anglicky
- Vydavatel
- Prentice Hall
- Vydavatel
- 2006
- Vazba
- měkká
- ISBN10
- 0131968815
- ISBN13
- 9780131968813
- Kategorie
- Motivace a seberozvoj
- Anotace
- For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments, this advertising textbook emphasizes on measuring advertising effectiveness.