Vyprodáno
Parametry
- 565 stránek
- 20 hodin čtení
Více o knize
'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
Nákup knihy
Global Marketing Management, Steve Carter, Kiefer Lee
- Jazyk
- Rok vydání
- 2009
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Doručení
Platební metody
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- Titul
- Global Marketing Management
- Jazyk
- anglicky
- Autoři
- Steve Carter, Kiefer Lee
- Vydavatel
- Oxford University Press
- Rok vydání
- 2009
- Vazba
- měkká
- Počet stran
- 565
- ISBN10
- 0199239428
- ISBN13
- 9780199239429
- Série
- Hodnocení
- 4 z 5
- Anotace
- 'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.