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Více o knize
The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.
Nákup knihy
The New Integrated Direct Marketing, Mike Berry
- Jazyk
- Rok vydání
- 1998
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- The New Integrated Direct Marketing
- Jazyk
- anglicky
- Autoři
- Mike Berry
- Vydavatel
- Gower Publishing, Ltd.
- Rok vydání
- 1998
- Vazba
- pevná
- ISBN10
- 0566079607
- ISBN13
- 9780566079603
- Kategorie
- Marketing a PR
- Anotace
- The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.