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How to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game , the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also
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Winning the Profit Game, Kolektiv autorů
- Jazyk
- Rok vydání
- product-detail.submit-box.info.binding
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- Titul
- Winning the Profit Game
- Jazyk
- anglicky
- Autoři
- Kolektiv autorů
- Vydavatel
- McGraw-Hill
- Vazba
- pevná
- ISBN10
- 0071434720
- ISBN13
- 9780071434720
- Série
- Hodnocení
- 4,4 z 5
- Anotace
- How to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game , the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also