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Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.
Vydání
Nákup knihy
The Fundamentals of Creative Advertising, Ken Burtenshaw, Caroline Barfoot, Nik Mahon
- Jazyk
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- Titul
- The Fundamentals of Creative Advertising
- Jazyk
- anglicky
- Autoři
- Ken Burtenshaw, Caroline Barfoot, Nik Mahon
- Vydavatel
- AVA Publishing
- ISBN10
- 2940373183
- ISBN13
- 9782940373185
- Kategorie
- Podnikání a ekonomie
- Anotace
- Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.