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This guide offers a contemporary approach to the Integrated Marketing Communications (IMC) model that emphasizes narrowing in upon what specific customers and prospects and potential prospects, stakeholders, shareholders, and employees see and hear about an entire organization.
Nákup knihy
IMC, The Next Generation, Heidi Schultz, Don Schultz
- Jazyk
- Rok vydání
- 2003
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- IMC, The Next Generation
- Jazyk
- anglicky
- Autoři
- Heidi Schultz, Don Schultz
- Vydavatel
- McGraw-Hill
- Rok vydání
- 2003
- Vazba
- pevná
- Počet stran
- 320
- ISBN10
- 0071416625
- ISBN13
- 9780071416627
- Série
- Štítky
- Naučná literatura
- Hodnocení
- 4 z 5
- Anotace
- This guide offers a contemporary approach to the Integrated Marketing Communications (IMC) model that emphasizes narrowing in upon what specific customers and prospects and potential prospects, stakeholders, shareholders, and employees see and hear about an entire organization.