Více o knize
The author of Keeping Customers in Good Times and Bad spotlights 10 dynamic steps to service success. Revealing exactly why firms must recognize the need for a balance between consumer expectations and product/service fulfillment, Nykiel presents case studies of American Express, Delta Airlines, and other successful service companies. "Will be a classic".--Malcolm S. Forbes, Jr.
Nákup knihy
You Can't Lose If the Customer Wins, Ronald A. Nykiel
- Jazyk
- Rok vydání
- 1993
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- (pevná)
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