Vyprodáno
Více o knize
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
Nákup knihy
Persuasive Messages, Pamela Benoit, William Benoit
- Jazyk
- Rok vydání
- 2008
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
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- Titul
- Persuasive Messages
- Jazyk
- anglicky
- Autoři
- Pamela Benoit, William Benoit
- Vydavatel
- Wiley-Blackwell
- Rok vydání
- 2008
- Vazba
- měkká
- Počet stran
- 288
- ISBN10
- 1405158212
- ISBN13
- 9781405158213
- Série
- Hodnocení
- 3,6 z 5
- Anotace
- Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.