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Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.
Nákup knihy
Viral marketing : the science of sharing, Byron Sharp, Karen NelsonField
- Jazyk
- Rok vydání
- 2013
- Vazba
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 89 Kč
Doručení
Platební metody
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- Titul
- Viral marketing : the science of sharing
- Jazyk
- anglicky
- Autoři
- Byron Sharp, Karen NelsonField
- Vydavatel
- Oxford University Press
- Rok vydání
- 2013
- Vazba
- měkká
- Počet stran
- 128
- ISBN10
- 0195527984
- ISBN13
- 9780195527988
- Série
- Štítky
- Byznys, Marketing a PR
- Hodnocení
- 3,7 z 5
- Anotace
- Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.