Six Rules for Brand Revitalization
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This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success.
Nákup knihy
Six Rules for Brand Revitalization, Larry Light, Joan Kiddon
- Jazyk
- Rok vydání
- 2009
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Six Rules for Brand Revitalization
- Jazyk
- anglicky
- Autoři
- Larry Light, Joan Kiddon
- Vydavatel
- Wharton
- Rok vydání
- 2009
- Vazba
- pevná s přebalem
- ISBN10
- 0136043313
- ISBN13
- 9780136043317
- Kategorie
- Podnikání a ekonomie, Ostatní učebnice, Marketing a PR
- Anotace
- This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success.