Miláček čtenářů je právě vyprodaný
Více o knize
This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success.
Nákup knihy
Six Rules for Brand Revitalization, Larry Light, Joan Kiddon
- Jazyk
- Rok vydání
- 2009
- product-detail.submit-box.info.binding
- (pevná)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Six Rules for Brand Revitalization
- Jazyk
- anglicky
- Autoři
- Larry Light, Joan Kiddon
- Vydavatel
- Wharton
- Rok vydání
- 2009
- Vazba
- pevná
- Počet stran
- 218
- ISBN10
- 0136043313
- ISBN13
- 9780136043317
- Série
- Hodnocení
- 3,65 z 5
- Anotace
- This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success.