Více o knize
In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authors show how the successful sales force breaks away from traditional thinking and transforms themselves into complex business processes with multiple sales approaches and selling mdoels that meet the demands of today's sophisticated customers.
Skladem máme celkem knihy Rethinking the Sales Force. Redefining Selling to Create and Capture Customer Value (1999).
Nákup knihy
Rethinking the Sales Force. Redefining Selling to Create and Capture Customer Value, Neil Rackham, John DeVincentis
- Jazyk
- Rok vydání
- 1999
- Vazba
- (pevná),
- Stav knihy
- Velmi dobrá
- Cena
- 79 Kč
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Rethinking the Sales Force. Redefining Selling to Create and Capture Customer Value
- Jazyk
- anglicky
- Autoři
- Neil Rackham, John DeVincentis
- Vydavatel
- McGraw Hill Professional
- Rok vydání
- 1999
- Vazba
- pevná
- Počet stran
- 308
- ISBN10
- 0071342532
- ISBN13
- 9780071342537
- Série
- Hodnocení
- 3,8 z 5
- Anotace
- In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authors show how the successful sales force breaks away from traditional thinking and transforms themselves into complex business processes with multiple sales approaches and selling mdoels that meet the demands of today's sophisticated customers.