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Based on comprehensive research, this volume examines the theory and practice of personal selling. The various dimensions of sales positions are discussed along with the interrelationship between selling and the other functions of a marketing department.
Nákup knihy
Selling, Donald Jackson, Isabella C. M. Cunningham, William Hughes Cunningham
- Jazyk
- Rok vydání
- 1988
- Vazba
- (pevná)
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Nikdo zatím neohodnotil.
- Titul
- Selling
- Jazyk
- anglicky
- Vydavatel
- John Wiley & Sons
- Rok vydání
- 1988
- Vazba
- pevná
- ISBN10
- 0471864005
- ISBN13
- 9780471864004
- Série
- Kategorie
- Anotace
- Based on comprehensive research, this volume examines the theory and practice of personal selling. The various dimensions of sales positions are discussed along with the interrelationship between selling and the other functions of a marketing department.