Vyprodáno
Parametry
- 544 stránek
- 20 hodin čtení
Více o knize
Offering an invaluable insight into the world of direct and relationship marketing, this new edition provides a mix of academic theory and practical application. It is particularly suitable for undergraduate and postgraduate courses in direct marketing and related courses.
Nákup knihy
Exploring Direct and Relationship Marketing, Lisa O'Malley, Maurice A. Patterson, Martin J. Evans
- Jazyk
- Rok vydání
- 2004
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Exploring Direct and Relationship Marketing
- Jazyk
- anglicky
- Vydavatel
- Cengage Learning
- Rok vydání
- 2004
- Vazba
- měkká
- Počet stran
- 544
- ISBN10
- 1861529015
- ISBN13
- 9781861529015
- Série
- Hodnocení
- 4 z 5
- Anotace
- Offering an invaluable insight into the world of direct and relationship marketing, this new edition provides a mix of academic theory and practical application. It is particularly suitable for undergraduate and postgraduate courses in direct marketing and related courses.