Parametry
- 310 stránek
- 11 hodin čtení
Více o knize
This book provides a basic understanding of the subject of consumer behavior. A better understanding in terms of why and how people consume is particularly relevant in todays society since consumption has become an increasingly important part of peoples lives. This book differs from most previous textbooks by describing the subject of consumer behavior based on two comprehensive theoretical fields: theories concerning consumer psychology and decision-making, and theories concerning consumer culture and practices. These two perspectives complement one another and contribute to a better understanding of the complexity of consumption. Furthermore, the book has a sustainability perspective.
Nákup knihy
Consumer Behavior, Anders Parment, Karin M. Ekstrom, Mikael Ottosson
- Jazyk
- Rok vydání
- 2017
- product-detail.submit-box.info.binding
- (měkká)
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Consumer Behavior
- Jazyk
- anglicky
- Rok vydání
- 2017
- Vazba
- měkká
- Počet stran
- 310
- ISBN10
- 9144116810
- ISBN13
- 9789144116815
- Série
- Anotace
- This book provides a basic understanding of the subject of consumer behavior. A better understanding in terms of why and how people consume is particularly relevant in todays society since consumption has become an increasingly important part of peoples lives. This book differs from most previous textbooks by describing the subject of consumer behavior based on two comprehensive theoretical fields: theories concerning consumer psychology and decision-making, and theories concerning consumer culture and practices. These two perspectives complement one another and contribute to a better understanding of the complexity of consumption. Furthermore, the book has a sustainability perspective.