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Running a Public Relations Department

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Hodnocení knihy

2,4(3)Ohodnotit

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  • 160 stránek
  • 6 hodin čtení

Více o knize

This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes.

Vydání

Nákup knihy

Running a Public Relations Department, Mike Beard

Jazyk
Rok vydání
1997
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Doručení

Platební metody

2,4
Nic moc
3 Hodnocení

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