Women Want More

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In today's economic climate, companies are reassessing strategies to attract customers, particularly women, who account for 64% of household spending and $12 trillion annually. Ignoring this demographic poses significant risks. This timely book draws on a groundbreaking study by The Boston Consulting Group, which surveyed 12,000 women across 21 countries, uncovering their deepest desires, frustrations, and aspirations. The authors highlight the growth and influence of this "invisible market," emphasizing that addressing women's needs is crucial for revitalizing the economy. The book provides actionable strategies for businesses to expand their global reach by innovatively catering to women’s concerns. Key insights include that 47% of respondents identified time constraints as their biggest challenge, while 48% cited managing household finances. Conflicts with partners often revolve around money (19%), chores (15%), and work schedules (12%). Additionally, 68% of women feel they are above their ideal body weight, and only 25% consider themselves very attractive. Notably, 44% report rarely feeling powerful. While primarily aimed at business professionals, the book also appeals to a broader audience, offering insights into consumer behavior and its reflection on human psychology and desires, akin to Paco Underhill's work.