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Více o knize
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Nákup knihy
Places, Simon Anholt
- Jazyk
- Rok vydání
- 2010
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- (pevná)
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Doručení
Platební metody
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- Titul
- Places
- Jazyk
- anglicky
- Autoři
- Simon Anholt
- Vydavatel
- Palgrave Macmillan
- Rok vydání
- 2010
- Vazba
- pevná
- Počet stran
- 256
- ISBN10
- 0230239773
- ISBN13
- 9780230239777
- Série
- Štítky
- Naučná literatura, Seberozvoj, Osobní růst
- Hodnocení
- 4,75 z 5
- Anotace
- Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.