Více o knize
Used by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing thinkers. This fifth edition has been extensively updated to reflect changes and trends in current marketing thinking and practice.
Nákup knihy
The Marketing Book, Michael John Baker
- Jazyk
- Rok vydání
- 2003
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- (měkká)
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Doručení
Platební metody
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