Více o knize
'The New Brand Spirit' unpacks seven stakeholder perspectives on corporate behaviour and communication - and their implications for businesses and organisations - to explain the relationship between corporate communication, corporate culture and corporate value.
Nákup knihy
The New Brand Spirit, Marjorie Thompson, Christian A Conrad
- Jazyk
- Rok vydání
- 2013
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- (pevná)
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Doručení
Platební metody
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