Miláček čtenářů je právě vyprodaný
Více o knize
'The New Brand Spirit' unpacks seven stakeholder perspectives on corporate behaviour and communication - and their implications for businesses and organisations - to explain the relationship between corporate communication, corporate culture and corporate value.
Nákup knihy
The New Brand Spirit, Marjorie Thompson, Christian A Conrad
- Jazyk
- Rok vydání
- 2013
- product-detail.submit-box.info.binding
- (pevná)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- The New Brand Spirit
- Jazyk
- anglicky
- Vydavatel
- Routledge
- Rok vydání
- 2013
- Vazba
- pevná
- Počet stran
- 352
- ISBN10
- 0566092441
- ISBN13
- 9780566092442
- Série
- Anotace
- 'The New Brand Spirit' unpacks seven stakeholder perspectives on corporate behaviour and communication - and their implications for businesses and organisations - to explain the relationship between corporate communication, corporate culture and corporate value.