The Boston Consulting Group on strategy

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413 stránek
15 hodin čtení

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For the past 43 years, The Boston Consulting Group (BCG) has been shaping the way business is done all over the world. This book, a compilation of 75 of BCG's most influential articles and pieces on strategy, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry.

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The Boston Consulting Group on strategy, Michael S. Deimler, Carl W Stern

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Rok vydání: 2006
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Titul: The Boston Consulting Group on strategy
Jazyk: anglicky
Autoři: Michael S. Deimler, Carl W Stern
Vydavatel: John Wiley & Sons Inc
Rok vydání: 2006
Vazba: pevná
Počet stran: 413
ISBN10: 0471757225
ISBN13: 9780471757221
Série
Kategorie: Naučná literatura Byznys & Management Management & HR
Naučná literatura Byznys & Management Marketing & Prodej
Štítky: Byznys
Hodnocení: 3,8 z 5
Anotace: For the past 43 years, The Boston Consulting Group (BCG) has been shaping the way business is done all over the world. This book, a compilation of 75 of BCG's most influential articles and pieces on strategy, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry.