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Parametry
- 371 stránek
- 13 hodin čtení
Více o knize
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.
Nákup knihy
Advertising Campaign Strategy, Donald Parente
- Jazyk
- Rok vydání
- 2000
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
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- Titul
- Advertising Campaign Strategy
- Jazyk
- anglicky
- Autoři
- Donald Parente
- Vydavatel
- South Western Educational Publishing
- Rok vydání
- 2000
- Vazba
- pevná
- Počet stran
- 371
- ISBN10
- 003021114X
- ISBN13
- 9780030211140
- Série
- Hodnocení
- 3,65 z 5
- Anotace
- This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.