Více o knize
This book approaches strategy-making in a way that is designed to assist most organizations develop strategy appropriate to their size, purpose and resources. It provides a much-needed guide to the strategy-making process by: elaborating the key concepts and theories of strategic management; by illustrating through case vignettes the issues inherent in the process of strategy-making; and by providing extensive and detailed practical guidelines on the methods, techniques and tools employed in the case vignettes. Key themes explored are: the crucial significance of political feasibility; the role of participation; emphasis on stakeholder management; thinking about alternative futures within the overall process of stra
Nákup knihy
Making Strategy, Colin Eden
- Jazyk
- Rok vydání
- 1998
- Vazba
- (měkká)
Tady nám chybí tvá recenze.
- Titul
- Making Strategy
- Jazyk
- anglicky
- Autoři
- Colin Eden
- Rok vydání
- 1998
- Vazba
- měkká
- Počet stran
- 526
- ISBN10
- 076195225X
- ISBN13
- 9780761952251
- Série
- Štítky
- Byznys
- Hodnocení
- 4,35 z 5
- Anotace
- This book approaches strategy-making in a way that is designed to assist most organizations develop strategy appropriate to their size, purpose and resources. It provides a much-needed guide to the strategy-making process by: elaborating the key concepts and theories of strategic management; by illustrating through case vignettes the issues inherent in the process of strategy-making; and by providing extensive and detailed practical guidelines on the methods, techniques and tools employed in the case vignettes. Key themes explored are: the crucial significance of political feasibility; the role of participation; emphasis on stakeholder management; thinking about alternative futures within the overall process of stra