Vyprodáno
Parametry
- 240 stránek
- 9 hodin čtení
Více o knize
Respected advertising insider, Adam Ferrier, reveals techniques used by some of the best-known brands across the globe. These are grounded in psychological theory with award winning real world examples and explore most effective way to change behaviour is through action rather than conventional advertising practices (emotional or rational persuasion).
Nákup knihy
The Advertising Effect, Adam Ferrier
- Jazyk
- Rok vydání
- 2014
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Doručení
Platební metody
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- Titul
- The Advertising Effect
- Jazyk
- anglicky
- Autoři
- Adam Ferrier
- Vydavatel
- Oxford University Press, USA
- Rok vydání
- 2014
- Vazba
- měkká
- Počet stran
- 240
- ISBN10
- 0195593928
- ISBN13
- 9780195593921
- Série
- Štítky
- Naučná literatura, Společenské vědy, Byznys, Byznys & Management, Psychologická tématika, Psychologie, Marketing & Prodej
- Hodnocení
- 4,25 z 5
- Anotace
- Respected advertising insider, Adam Ferrier, reveals techniques used by some of the best-known brands across the globe. These are grounded in psychological theory with award winning real world examples and explore most effective way to change behaviour is through action rather than conventional advertising practices (emotional or rational persuasion).