Vyprodáno
Více o knize
Explores the organization, background, and social implications of advertising and describes skills, techniques, and strategies involved in advertising management, media planning and selection, and the creation of an advertising campaign
Nákup knihy
Advertising, Maurice I. Mandell
- Jazyk
- Rok vydání
- 1980
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Advertising
- Jazyk
- anglicky
- Autoři
- Maurice I. Mandell
- Vydavatel
- Prentice-Hall, Inc.
- Rok vydání
- 1980
- Vazba
- pevná
- ISBN10
- 0130144495
- ISBN13
- 9780130144492
- Série
- Anotace
- Explores the organization, background, and social implications of advertising and describes skills, techniques, and strategies involved in advertising management, media planning and selection, and the creation of an advertising campaign