The DNA of Customer Experience

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Colin Shaw

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288 stránek
11 hodin čtení

Více o knize

As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.

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The DNA of Customer Experience, Colin Shaw

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Rok vydání: 2007
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3,8

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40 Hodnocení

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Informace o vydáníNavrhnout úpravu

Titul: The DNA of Customer Experience
Jazyk: anglicky
Autoři: Colin Shaw
Vydavatel: Palgrave Macmillan
Rok vydání: 2007
Vazba: pevná
Počet stran: 288
ISBN10: 0230500005
ISBN13: 9780230500006
Série
Štítky: Naučná literatura, Byznys, Byznys & Management, Marketing & Prodej, Marketing a PR
Hodnocení: 3,8 z 5
Anotace: As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.