The Successful Marketing Plan

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576 stránek
21 hodin čtení

Marketing & Prodej

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This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.

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The Successful Marketing Plan, Roman Hiebing, Scott Cooper

Jazyk
Rok vydání: 2003
Vazba: (měkká)

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3,5

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11 Hodnocení

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Titul: The Successful Marketing Plan
Jazyk: anglicky
Autoři: Roman Hiebing, Scott Cooper
Vydavatel: McGraw-Hill
Rok vydání: 2003
Vazba: měkká
Počet stran: 576
ISBN10: 0071395210
ISBN13: 9780071395212
Série
Kategorie: Naučná literatura Byznys & Management Marketing & Prodej
Štítky: Byznys
Hodnocení: 3,45 z 5
Anotace: This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.