Parametry
- 777 stránek
- 28 hodin čtení
Více o knize
Written for students studying market research at both undergraduate and postgraduate levels, this book provides a comprehensive commentary on this increasingly important subject. It includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research.
Nákup knihy
Marketing Research, Naresh K. Malhotra, David F. Birks
- Jazyk
- Rok vydání
- 2005
- product-detail.submit-box.info.binding
- (měkká)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Tady nám chybí tvá recenze.