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Více o knize
Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.
Nákup knihy
The Online Advertising Playbook, Joe Plummer, Taddy Hall, Robert Barocci, Steve Rappaport
- Jazyk
- Rok vydání
- 2007
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
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- Titul
- The Online Advertising Playbook
- Jazyk
- anglicky
- Vydavatel
- John Wiley & Sons
- Rok vydání
- 2007
- Vazba
- pevná
- ISBN10
- 0470051051
- ISBN13
- 9780470051054
- Série
- Hodnocení
- 3,1 z 5
- Anotace
- Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.