The Online Advertising Playbook

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Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.

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The Online Advertising Playbook, Taddy Hall, Joe Plummer, Robert Barocci, Steve Rappaport

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Rok vydání: 2007
Vazba: (pevná)

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61 Hodnocení

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Titul: The Online Advertising Playbook
Jazyk: anglicky
Autoři: Taddy Hall, Joe Plummer, Robert Barocci, Steve Rappaport
Vydavatel: John Wiley & Sons Inc
Rok vydání: 2007
Vazba: pevná
ISBN10: 0470051051
ISBN13: 9780470051054
Série
Kategorie: Naučná literatura Byznys & Management Marketing & Prodej
Štítky: Byznys, Marketing a PR
Hodnocení: 3,1 z 5
Anotace: Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.