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Parametry
- 256 stránek
- 9 hodin čtení
Více o knize
Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This addition to the Guerrilla Marketing series of books focuses on why small and medium-sized businesses can benefit from conducting focus groups and surveys -- and how they can do it for far less money than they think. This compelling book takes readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit even the most skeptical business owner, manager, or entrepreneur.
Nákup knihy
Guerrilla Marketing Research, Robert J. Kaden
- Jazyk
- Rok vydání
- 2007
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Doručení
Platební metody
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- Titul
- Guerrilla Marketing Research
- Jazyk
- anglicky
- Autoři
- Robert J. Kaden
- Vydavatel
- Kogan Page Limited
- Rok vydání
- 2007
- Vazba
- měkká
- Počet stran
- 256
- ISBN10
- 0749450894
- ISBN13
- 9780749450892
- Série
- Hodnocení
- 4 z 5
- Anotace
- Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This addition to the Guerrilla Marketing series of books focuses on why small and medium-sized businesses can benefit from conducting focus groups and surveys -- and how they can do it for far less money than they think. This compelling book takes readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit even the most skeptical business owner, manager, or entrepreneur.