Knihobot

Consumer.ology: The market research myth, the truth about consumers and the psychology of shopping

Hodnocení knihy

3,6(167)Ohodnotit

Parametry

Více o knize

Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.

Nákup knihy

Consumer.ology: The market research myth, the truth about consumers and the psychology of shopping, Philip Graves

Jazyk
Rok vydání
2010
product-detail.submit-box.info.binding
(pevná)
Jakmile se objeví, pošleme e-mail.

Doručení

Platební metody

3,6
Velmi dobrá
167 Hodnocení
Ohodnotit

Tady nám chybí tvá recenze.