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Consumer.ology: The market research myth, the truth about consumers and the psychology of shopping
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Více o knize
Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.
Nákup knihy
Consumer.ology: The market research myth, the truth about consumers and the psychology of shopping, Philip Graves
- Jazyk
- Rok vydání
- 2010
- Vazba
- (pevná)
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- Titul
- Consumer.ology: The market research myth, the truth about consumers and the psychology of shopping
- Jazyk
- anglicky
- Autoři
- Philip Graves
- Vydavatel
- Nicholas Brealey
- Rok vydání
- 2010
- Vazba
- pevná
- ISBN10
- 1857885503
- ISBN13
- 9781857885507
- Série
- Štítky
- Byznys, Psychologická tématika, Výzkum
- Hodnocení
- 3,55 z 5
- Anotace
- Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.