Marketing kit for dummies, 2nd Edition

In this updated edition, Alexander Hiam provides essential tools and tactics for effective marketing across all business sizes. Building on the insights from the first edition, this version incorporates the latest Internet marketing strategies. It offers comprehensive guidance for creating impactful campaigns that yield tangible results. The book emphasizes practical wisdom, covering key areas such as harnessing the Internet's potential, generating publicity, and developing effective sales promotions. Hiam, a marketing expert and business professor, equips readers with specialized tools that simplify the marketing process. The included CD-ROM features valuable resources like marketing plans, advertising worksheets, and web page templates, along with free stock photography. Readers will learn to master the five Ps of marketing, evaluate their strategies, design effective marketing plans, conduct customer research, enhance creative skills, and write compelling copy. With insights on budgeting, branding, and creating promotional materials, this guide ensures that businesses can effectively reach their audience. In today's competitive landscape, visibility is crucial for success, and this toolkit empowers you to attract new customers and boost revenue.