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Parametry
- 511 stránek
- 18 hodin čtení
Více o knize
This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. Ogden and Ogden offer an integrated retail management approach that helps students to see the "big picture" by drawing together the activities involved in retailing, and illustrating how key concepts relate to one another through real-world examples. E-tailing coverage appears at appropriate points throughout the text so that students recognize that it uses many of the same business models as traditional retailing.
Nákup knihy
Retailing. Integrated retail management., James R. Ogden, Denise T. Ogden
- Jazyk
- Rok vydání
- 2005
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- (pevná)
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Doručení
Platební metody
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- Titul
- Retailing. Integrated retail management.
- Jazyk
- anglicky
- Autoři
- James R. Ogden, Denise T. Ogden
- Vydavatel
- Houghton-Mifflin
- Rok vydání
- 2005
- Vazba
- pevná
- Počet stran
- 511
- ISBN10
- 0618223452
- ISBN13
- 9780618223459
- Série
- Hodnocení
- 4 z 5
- Anotace
- This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. Ogden and Ogden offer an integrated retail management approach that helps students to see the "big picture" by drawing together the activities involved in retailing, and illustrating how key concepts relate to one another through real-world examples. E-tailing coverage appears at appropriate points throughout the text so that students recognize that it uses many of the same business models as traditional retailing.