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Více o knize
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.
Nákup knihy
Fundamentals of Marketing, Kolektiv autorů
- Jazyk
- Rok vydání
- 2018
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
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- Titul
- Fundamentals of Marketing
- Jazyk
- anglicky
- Autoři
- Kolektiv autorů
- Vydavatel
- Goodfellow Publishers Limited
- Rok vydání
- 2018
- Vazba
- měkká
- ISBN10
- 1910158984
- ISBN13
- 9781910158982
- Série
- Anotace
- Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.